STENA LINE LIFE

Until this point, Stena Line’s official internal communication tools weren’t reaching everyone. Many of the employees work onboard vessels or in ports and terminals, where they don’t have desktop computers. This put the current intranet out of their reach.

INVESTED IN INTERNAL COMMUNICATIONS

In 2021, employees were asked about internal communications in the employee survey Stena Line Pulse. The survey indicated that many employees believed that the internal communication could be improved and that they wanted more information about the future direction of the company.

“At Stena Line, and the rest of the Stena family, caring for our people is a part of our DNA and we are committed to create a sustainable working environment. For people to thrive in their work, they need to feel engaged. It’s important to make sure all employees receive the same information at the same time and know where the company’s heading. It is also important to be inclusive and transparent in the internal communication. Everyone should get the chance to have their voices heard about company decisions, and to exchange best practice with colleagues around the company”, says Camilla Melander Kanz, Internal Communication Manager at Stena Line.

“To create engagement, we want to go from one-way internal communication to dialogue and promote a culture of dialogue where everyone is included”, Camilla adds.

With this background, Stena Line decided to invest in a new internal communications solution that would reach everyone in the company.

INFORMATION ACCESSIBLE TO EVERYONE

Stena Line Life, our brand new employee app and intranet is launching in the end of November in Baltic Sea South, the North Sea and Denmark (including HQ). The remaining three regions will get the new app and intranet in the beginning of 2023.  Since it’s available to download on a mobile device as well as a desktop, everyone – no matter their role or location – can access it.

Stena Line Life will be a hub where the employees can access most of the internal communications and tools and will make sure that everyone – whether they work on shore or at sea – has access to the same information, at the same time. It is at the heart of the Stena Line community, and everyone can find a home there.

Employees can see updates from the Stena Line Group, HR and IT as well as their region and other regions – personalising the news they receive. They can also join many different communities connected to different parts of the company. Text, images or short videos can be posted in Stena Line communities and, colleagues can also comment on or like other people’s posts.

“The app is voluntary to use, but available to everyone, so we all have a home for communicating with each other and with Stena Line”, says Camilla Melander Kanz.

EVIDENCE-BASED DECISION-MAKING FOR STENA LINE LIFE

Developing Stena Line Life has been a long journey. The Stena Line Life project team have been out in all our regions and talked to colleagues working in offices, ports, terminals and vessels to hear about their experiences of Stena Line’s internal communications, and what they want from future internal communications channels. Stena Line Life is the outcome of the response.

Once the app has launched, it will provide data that can be used together with feedback from the employees, to improve Stena Line Life over time.

A HOME FOR EVERYONE AT STENA LINE

”I truly believe that Stena Line Life will create a stronger sense of connection across the whole of Stena Line, as we work to be a trusted link between people, places and societies. We have made a special effort to ensure that people in our ports, vessels and terminals, who have traditionally missed out on Stena Line news, can access Stena Line Life. Stena Line Life will be a home for everyone at Stena Line,” says Niclas Mårtensson, CEO Stena Line.