PHOTO EXHIBITION WITH JOHAN BÄVMAN
YOUNG PEOPLES' FAITH IN THE FUTURE GETS A VOICE
Stena Fastigheter, together with award-winning photographer Johan Bävman, has created a photo and film exhibit on young people's faith in the future. In the exhibit, the spotlight is on ten young people, both residents and non-residents of Stena Fastigheter properties.
The exhibition is based on the meta-study that Stena Fastigheter presented last autumn. Pleasantly enough, it shows that young people have strong faith in the future. By portraying young people’s aspirations, Stena Fastigheter wants to inspire others – both individuals and businesses – to see the potential of young people and invest in them.
“In the exhibit, young people’s faith in the future is given a voice, while using the exhibit as a tool to make new connections, strengthen existing collaboration and create new initiatives that help strengthen young people’s opportunities in life,” says Cecilia Fredholm Vaarning, who heads Stena Fastigheter’s section for sustainable operations.
About 15,000 young people live in Stena Fastigheter neighborhoods. Central to the company’s work with social sustainability (relationship management) is to help young people in fulfilling their potential through initiatives in the focus areas of school, work and leisure. The exhibit is a major communicative venture, with the company testing new formats to strengthen its work with young people.
COLLABORATION WITH JOHAN BÄVMAN
Stena Fastigheter has created the exhibit in collaboration with award-winning photographer and filmmaker Johan Bävman, who has toured much of the world with his exhibit Swedish Dads, portraying Swedish fathers during their parental leave.
What did you learn from your work on the exhibit?
“That we adults must have much greater faith in our offspring and their abilities. Our responsibility is to listen to them, take them seriously and take responsibility for creating the conditions and tools for them to create an existence that gives them security and opportunities to achieve their dreams.”
What has surprised you?
“The wisdom of their thoughts about the times we live in and that they are all skilled at explaining and putting their feelings into words. But also, that they are far more hopeful than what usually emerges when reading about today’s young. I feel empowered to hear how they reason about their own future as well as society at large.”
BACKGROUND
On behalf of Stena Fastigheter, Quattroporte conducted a meta-study on young people’s faith in the future. They have gone through more than 50 published scientific articles on faith in
the future, young people and urban development, over 1 million interviews in raw data format and big data consisting of 3 billion pages on the internet. The study shows that young people have strong faith in the future. And faith in the future is strong, regardless of socio-economic background, ethnicity or gender.
