DIGITAL NAMING OF STENA IMMORTAL AND INAUGURATION OF THE NEW STENA OFFICE IN COPENHAGEN

The digital naming of the IMOIIMAX tanker Stena Immortal took place on 17 January at Stena’s new office in Hellerup in the north of Copenhagen. Some 200 guests had gathered to attend the naming ceremony and watch godmother Jane Olsson Thorburn digitally swing the bottle of champagne against the Stena Immortal’s bows. The guests were also given a guided tour, together with refreshments, of Stena Rederi A/S’ newly opened office.

THE DIGITAL NAMING CEREMONY

When the Stena Immortal was named, it was not physically present in Copen-hagen but in Houston where it is already in service. The vessel’s Danish presence was solved with modern technology and in Houston, a drone filmed and zoomed in when the classic bottle of champagne hit the tanker’s bows.

“This ship naming ceremony using available technology is a sign of the times. Our goal is greater efficiency in everything we do and, accordingly, a digital naming ceremony symbolises a measure of sustainability, efficiency and new technology. This is what we are striving for and we want to be at the forefront of this process”, comments Erik Hånell, President and CEO of Stena Bulk.

THE NEW OFFICE

The newly formed company Stena Rederi A/S has moved into the new office in Hellerup and Stena Bulk, Stena Line, Stena RoRo as well as Northern Marine Group are also represented here. Stena Bulk, which recently acquired the remaining 50% of a jointly owned company from Danish Weco Shipping, has moved their employees from its previous office in Rungsted to Hellerup.

“About 15 people are working here in our new office in Hellerup and from here, the fleet of some 60 vessels will be operated under the leadership of Managing Director Johnny Schmolker, Business Area Products & Chemicals. We will also continue to benefit from our closeness to the maritime cluster established here in Copenhagen”, says Erik Hånell.

The digital naming ceremony symbolises sustainability, efficiency and new technology, says Erik Hånell, President and CEO of Stena Bulk.

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