SAY HELLO TO STINA

Stena Line aims to become the world's first cognitive ferry company assisted by A.I. But what does it really mean to be cognitive? In this explanation model we show the different levels of cognitivity and how that is translated to one of our most interesting A.I. projects – the chatbot Stina.

Stina will help make the customer experience even better, by providing assistance in booking a trip, keeping track of delays and answering questions 24/7 on the website and in the Travel Mate App.

So far Stina speaks English and only exists in the UK, but the goal is to have her speaking the native language of all Stena Lines markets.

Next up is Swedish and German, and we are also looking into voice command. 

At the moment Stina is at level 3 of cognitivity. 

THANKS FOR READING THIS ARTICLE.
QUESTIONS OR SUGGESTIONS? GET IN TOUCH

Stena Line


Stena Line // March 8, 2024

STENA LINE LAUNCH NEW ROUTE

Stena Line launched a new freight service between Dublin and Birkenhead (Liverpool) on 15 February, securing a vital trade route on the UK/Ireland corridor and strengthening our position in the Irish Sea.

Read More
Stena Line // December 14, 2023

HOW STENA LINE WORKS WITH AI

Learn how Stena Line is working with artificial intelligence to save resources and optimise voyages.

Read More
Stena Line // October 18, 2023

DIGITALISATION OF THE TRAVEL AGENCY SEMBO

When Covid hit in 2020, the team at Sembo did not see it as a catastrophe that would end all travels but rather as an opportunity to redirect the business and to develop a brilliant idea long in the making.

Read More
Stena Line // June 12, 2023

CONTINUING THE DRIVE FOR DIVERSiTY AT STENA LINE

Stena Line is proud that its Group Management team is now made up of three women and three men, and that there are more women than ever in the Ports & Terminals Management team – but the journey doesn’t stop here.

Read More
Stena Line // June 12, 2023

STENA LINE CELEBRATES ANGLESEY FREEPORT SUCCESS

A joint bid by Stena Line and Isle of Anglesey County Council sees a new Freeport for North Wales. UK and Welsh Governments agree that the Anglesey Freeport will bring a major economic boost to the region.

Read More

See all posts related to Stena Line