From mid-July until early August the pride flag was seen on board Stena Line’s ships and terminals as the company became a proud partner of EuroPride 2018. The grand finale was the EuroPride closing parade in Gothenburg.
Around 70 cheering employees participated in the EuroPride parade on the 18th of August and celebrated the values of Euro-Pride. Except for the rainbow flags on board the ships and terminals around Europe, the colourful Pride symbol was also visible in most of Stena Line’s social media channels and employees were wearing rainbow badges.
“At Stena Line we welcome everyone, whether you want to work here, travel with us or be one of our business partners. Therefore we were proud to support EuroPride and the values of equality and diversity they represent”, says Ian Hampton, Chief People & Communications Officer at Stena Line.
Diversity in the workforce not only contributes to a more caring working environment but it also helps Stena Line to understand their customers better.
“Like us, our customers are diverse and the more knowledgeable we get, the better we will become at fulfilling their needs and creating a great travel experience which shows that we care”, says Ian Hampton.
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