WHAT’S GOING ON?
The album “What’s going on?” was released in 1971 by Marvin Gaye. It was a huge hit and was voted one of the greatest albums of all time. Why? Well Marvin Gaye voiced some of the big concerns of his generation – the Vietnam war, inequalities and environmental pollution. And people listened.
Fast forward 48 years and the same question could be asked today. Although much has improved, many of the challenges remains the same on a global scale. But one thing is slightly different. One question is dominating the agenda that was not on the radar in 1971 – climate.
From Greta Thunberg to Extinction Rebellion, one must try hard not to notice the protests happening in the world around us. People are concerned and frustrated about the lack of results in limiting global warming.
Does it matter to us? Yes, it does. We all share the concern over the future of our planet. We Care as a company and as individuals. And the transition to low carbon solutions will have major impact on business going forward, for some good – for some bad.
So, what can be done? It’s no easy feat but my 5 cents would be to dare evaluate how we do things; not only through safety, customer value and ROI – but also from a climate perspective. Can we do things differently? If not today – maybe tomorrow?
Change is coming and we need to be prepared – and contribute. By using common sense, staying curious and by seeing opportunities in the bigger picture.
What are your ideas? Suggestion welcome at:
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