CARE IS WHAT MAKES US SUCCESSFUL

I think it is that we now after ten years start to understand the real meaning of care.

Here are a number of questions that arose and were shared at the time of its introduction.

WHAT IS THE MEANING OF CARE?

• CARE nurtures wellbeing, innovation and performance and is the foundation for everything we do.
• CARE is what makes life possible.
• CARE is why and with what attention, rather then what and how, we do things.

DEALING WITH CARE IN MY WHITE BOOK

In our dealings with each other, we should apply the ”golden rule” – do to others what you would expect others to do to you. If you hesitate, ask the question ”What would the world look like if everyone behaved in the same way?”

• If we always do our best and show respect for people, capital and the world around us, the tensions in the company will decrease and justice will be easier to achieve.
• A continuously safe operation is the best way of showing respect for people.
• Closely related to respect for other people is to always deliver on time, arrive on time and end meetings on time.
• Closely related to respect for capital is to economize with material resources, fear losses and generate profit.

Our capital is the result of our collective work till today. No one will give us new money. So Please! Do not waste our money! We shall invest with our money.

• At Stena you are an individual and not a number as one of our employees put it.
• Care is respect for the dignity and the worth of every human being.

DEALING WITH CARE AS THE BASE FOR OUR INTERDEPENDENT RELATIONSHIPS

We keep guarding Trust, Integrity, Diplomacy, Tactfulness and Footprints. True care is about creating value and success for all our stakeholders. It should be good for Customers AND Employees AND Partners AND Our company AND Society.

EXPRESSIONS OF CARE IN STENA

With consumers as our customers, the key success factors are Experiences, Relationships, Value for time and money, Accessi-bility and Brand recognition.

Or as our staff puts it: Care affects everyone that we provide a service for by:

• Creating value and footprints in everything we do;
• Always making sure that Stena is the fun place to be!

With other businesses as our customers, it is always about selling customer value by understanding customer needs and ambitions. It is about value instead of price related to the cost to produce. To demonstrate verification of benefit is much better than a vague promise of value.

CARE for creating employee success is about Leadership from the top in harmony with agreed rules and roles from the bottom. Leadership at Stena is built on Delegated Business acumen and authority. Everyone has an entrusted authority with which to fulfill his/her tasks and objectives cheaply and effectively, which means:

• You alone are responsible and you own the problem.
• Within your power reserved list, you must make your decisions yourself but can ask for help from others.
• With support from specialists you know better yourself.
• Delegation must be into the organization and rarely upwards – check for delivery.
• Take responsibility – never abdicate.
• Personal development talk and training every year for everyone.
• To capable persons more can be delegated and training helps a lot.
• Talk and communicate a lot. Information must be free.
• Do not blame each other. Help each other instead. Ask for help in time and we can adjust together. You are always responsible although your influence was not direct.

Understand the difference between advice, recommendation, strong recommendation, and order.

CARE and safety are about discipline. Putting care into systems and routines, Checklists, and Mindset, Repeat your successful acts and behavior and Learn from and share what did or did not turn out well.

BM= Brilliant Global Benchmark is based on about 600,000 responses from over 250 organisations (Nordic and international).

BM-HP=Brilliant High Performance Benchmark is based on about 80,000 responses from the top 10% of Brilliant’s customers (Nordic and international).

Do not duplicate or distribute without permission from Stena.

QUOTES FROM FIVE STENA EMPLOYEES:

“Caring is the constant attention to details.”

“Care makes an ocean of difference.”

”If everyone is moving forward together, doing your duty with that bit extra, then success takes care of itself!”

”It takes a village to raise a child (African proverb), and so it should take the efforts and care of the entire rig crew to train the new employee.”

“Care is giving the world reasons to smile.”

Care is at its best in each individual meeting. To care about each other at work affects our relationship with customers and ultimately our bottom line. We spend a lot of our time working and the goal is to achieve good results together with joy and care in everything we do. Each year we carry out our employee survey Stena Pulse. All our employees shall be given the opportunity to be listen to and talk about their work environment.

This year we can look forward to a positive trend in our Stena Pulse indices and a big improvement regarding eNPS that measures the Stena employer brand. However, our well-being is important and despite good overall results the most important thing how we work with continuous improvement in each individual team.

As our partners invest in us we shall reciprocate and CARE is to create success for our partners in order to achieve Customer excellence, Operational excellence, Marketing and communication excellence, and Better business.

Our Partnerships involve Equipment-manufacturers/suppliers, Shipyards, Supply Chain Participants, Customers, Suppliers of contacts, design, intelligence and training, Banks, and the Public sector.

CARE IS CREATING SUCCESS FOR THE COMPANY

• Make money for the company by Business acumen
• Objective achievement Best practice Benchmarking
• Continuance Durability
• Business Enjoyment

The difference between a badly run and a well-run company is normally not more than 5-8% so Care is also about winning sometimes only with 1/100 of a second.

FROM OUR EMPLOYEES:

“No loss should ever hit us which can be avoided by constant care.”

“Care is spelled DEVELOPMENT, by caring I develop and seek for the solution in each situation.”

As society invests in us we shall reciprocate by investing in society. CARE is to create success for society not only for now but also for future generations. Our objectives are Sustainability, Job Creation, Contribution to education, Harmony, and Continuance.

Today’s world binds us together moment for moment. Quite often we also have to relate to, what is actually happening from moment to moment. We have to deal with both persons and situations that put stress on us. Please always take and use the time available to reflect and think before reacting and answering. In many cases reactions and answers are necessary.

In other cases, they are not or more preparatory time can be asked for. One must always deliver though before time has run out. At that moment one must be fearless, but be prepared to act with gentleness and intelligence. Dealing with hope and fear and living with uncertainty is normal and a must. If you think of it as a Positive Uncertainty, on which you can innovate and develop, it is easier. At the end of the day, we need to take responsibility for ourselves. Working together and caring for each other means, perfection is possible, and we are less alone to find balance and well-being.

Thank you for your efforts this year. Wishing all of you a Merry Christmas and a Happy New Year!

Dan Sten Olsson, CEO

Göteborg December 2022