DONSÖ SHIPPING MEET

As Global Head of Corporate Identity for Stena AB, Lena Alvling was responsible for the communication concept for the Stena shipping company booth, shared by Stena Line’s subsidiary Retail and Food Services and Stena Oil from the Stena Metall Group, under the theme “Stena investing for the future”. Elisabeth Anckar-Ottenfalk made sure that everything was working smoothly in the booth, where among other things, Stena’s fleet was on display in a simplified version of the digital platform Orbit, and visitors could meet representatives from the various companies.

“It’s very inspiring when we’re seen together,” says Lena Alvling. “And it strengthens us! It’s also good for our customers and suppliers who visit our booth because they get the chance to meet all the companies in one place. Donsö Shipping Meet is also a good opportunity to attract labour to the shipping industry.”

In addition to the displays, Shipping Meet also includes speed meetings and inspirational seminars. A financial workshop was held Tuesday morning and in the afternoon there was a very well-attended commercial meet under the theme Surrounding World Analysis, introduced by Carl-Johan Hagman, CEO, Stena Rederi AB who was also the moderator. Cecilia Malmström, EU Commissioner for Trade, Carl-Henrik Svanberg, Chairman of the Volvo Board and Alrik Danielsson, President and CEO, SKF discussed the global situation from various perspectives. In the evening, there was a banquet for nearly 2000 seated guests in a tent at the quayside with entertainment by such popular artists as Tommy Körberg.

“Stena is proud to support this truly amazing event that attracts visitors and inspirational speakers from around the world. Seeing how Donsö residents help with every-thing from transport to food and service is fantastic,” says Lena. “They’re the ones who make this work.”